ChloëO'Reilly

2005

Chloë O'Reilly is an Australian fashion label that creates bold and outlandish clothing.

The Chloë O'Reilly required a design that could sit back and let the clothes speak for themselves - and yet still retain a style of its own. On arrival to the website a piece of the designers fabric was randomly chosen and incorporated into the site for the duration of the visit.

The site boasted a shop interface utilising an eBay feed, an extensive showcase of seasonal collections and separate mini-sites of sub-brands for childrens clothing and wedding dresses.