Warner Village Cinemas

Warner Village Cinemas used highly graphical HTML email newsletters to encourage events built around private group viewings.

During my time at the interactive department of big:group I coded for the three highest grossing films of 2003:

'The Lord of the Rings: The Return of the King' - $1,119,110,941
'Finding Nemo' - $864,625,978
'The Matrix Reloaded' - $742,128,461

Naturally these emails went to an extremely wide database of contacts, and so the HTML emails had to be coded and tested to the highest standard, ensuring they would render properly in all manner of email programs and browser-based email inboxes such as Hotmail and Yahoo! Mail.

Warner Village Cinemas merged with SBC International Cinemas into Vue Cinemas, and we coded mailouts annoucing their transition, as well as promoting their future slate of films - including the final installment of the 'The Lord of the Rings' trilogy: 'The Return of the King'.