Yahoo!7 Travel - My Australia

Tourism Australia - Yahoo!7 Travel

au.travel.yahoo.com/my-australia

As part of Tourism Australia's 2007 marketing drive to encourage Australians to holiday within their own country, Tourism Australia hired Yahoo!7 to create and host a website to push Australia as a home destination, cross-promoted with the Channel 7 show 'The Great Outdoors'.

All traffic was diverted from the pre-existing 'Australia' section of the Yahoo!7 Travel website to this new creation.

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